What is Google Call Recording?
Google call recording is a function within the Google UI that allows Attorneys and Law Firms to actually record calls directly from ads. This is a great free feature that was introduced to Google Ads this past year.
Why is this important?
Whether you are a single Attorney, a medium-sized office, or a massive Law Firm, the benefits of having calls recorded is extremely valuable.
Call recording allows for your marketing team to narrow in and focus on the quality, motivation, and urgency of the potential client.
PRO TIPS – 1. Figure out on average how long your acquisition team actually talks to potential clients. (physically duration in minutes)
PRO TIPS – 2. After the conversion has started with a greeting, move directly into asking for contact information ie. phone number, the best time to call back, email address, etc…
PRO TIP – 3. How long does your acquisition team take to answer any pain points your potential clients might have?
Those are questions one should consider when figuring out how to help potential clients more quickly and effectively.
inspirationPPC reviews campaign performance for managed customer accounts daily. Oftentimes we review the call report in order to distill the quality and duration of the calls for our attorney clients. This provides us with data on the motivation and keywords used by the potential clients.
Along with learning how key questions are delivered by your acquisitions personnel, we try to tell a story with the data. It also helps to gather information to later generate a hypothesis on the effectiveness of your Google Ads campaign.
How to use Google Call Recording on your Google Ads account.
As mentioned call recording works by recording the calls that happen from a click on one of your paid ads.
Make sure that you are taking advantage of this valuable data on your Google Ads account.
First acknowledging the terms and agreement, then follow the steps below:
- Login to your Google Ads account.
- Click All Campaigns
- At the account, level scroll down to Setting
- Open the “Call reporting” section
- Under “Save call recordings for 30 days” select On
- Accept the Call & Messaging Terms and Conditions. Accept. (First time only)
Closing Argument for using call recording.
Arguments must be based on evidence, therefore, Google call recording provides attorneys and law firms with that evidence.
I suggest that you use these reports in order to pool your evidence, review the quality and effectiveness of your acquisitions team and make sure your marketing efforts are being stewarded properly.
Now go monitor and listen! You can observe these calls is by going to the Reports tab from the top menu of your Google Ads account.
Select Predefined Reports > Extensions > Call Details.
Google Ads for Attorneys and Law Firms is very effective for any practice. Although the industry is very competitive it is crucial that you work with a Google Ads professional that is very well versed in lead generation for your law offices.
If you have any questions or would like to get started with Google Call Recording, feel free to reach out directly! I’m always happy to answer any questions and figure out how inspirationPPC can help you grow your business!
