As of the new year, there hasn’t been much spotlight on Google Ads message extensions going away.
In fact, this is a Google search screenshot of just the other day:
Top results are still promoting the use of Google Ads message extensions, and how they allow potential customers to send text messages right from an ad. (Definitely a neat feature that anyone with a cellphone, who prefers texting over talking, could take advantage of.)
But, look into any ad account and the bell notification will tell you more.
Google Ads message extensions are now a thing of the past.
After doing a bit of digging, it looks like Google has pulled the extension in favor of using the ever classic (for good reason) call extension and new lead form extension.
If you haven’t read it before, this can now be found on Google’s site,
“Starting January 2020, you will no longer be able to create message extensions. Lead form extensions or call extensions provide an effective alternative. Please note all reporting for message extensions will be available until December 2020.”
Luckily, this means we all can still utilize message extension data until the end of 2020, but cross them off the list now when building or optimizing campaigns.
The new year always does bring new changes.
For pure nostalgia, we’re going to miss message extensions—are you? Let us know!
