Tip number 1—make your Real Estate Investment website easy to use for motivated seller traffic! 🏡
Ask yourself—when you’re in need of a service, how do you get in contact with that business or service provider.
Allow me to paint a picture for you. Let’s say that you’re hungry and you don’t want to cook because you had a long week in the office. One might think of something quick and easy, let’s go with the tried and true American pizza, hot cheesy, and oh so delicious. Not to mention impeccable quick, it sounds like we have a winner.
So, to this point, we have a problem (hunger) and a solution (order pizza) and now we need to contact the “said” pizza parlor.
Depending on how comfortable you are on mobile or desktop devices you will engage by visiting their website or calling them directly.
According to the data—most people will engage with the websites through a mobile device according to a survey by Statista.
Source: Statista
The survey observes that upwards of 50% of web traffic is originating from a mobile device.
Tip number 1—for making your Real Estate Investment website easy to use for motivated seller traffic! 
Make your website easy to navigate and frictionless for customers. Businesses should focus on content creations and driving motivated traffic to their website by providing useful solutions to customer’s problems… speaking of which, I’m hungry for pizza…🍕
Tip number 2—for making your Real Estate Investment website easy to use for motivated seller traffic!
This brings us to tip number two for making your REI site easy to use for motivated customers.
I want you as a business owner to be able to take advantage of every opportunity out there to drive customers to your business.
That being said, please make sure your website has a clickable, readable, and easy-to-remember phone number at the very top of the website (on every page ideally) is tremendously important!
When people search for your business or click on one of your ads, the website should not only be mobile-friendly but have a phone number that is clickable and tracked.
I’m sure you have been to a website, on your phone that has not been optimized for mobile phone number tracking.
Let’s go back to our pizza parlor example.
If a customer was hungry, needing to eat some delicious pizza that your business could provide to them, but falls short because once your customer gets to the website there is no way of getting in contact with you, the next action that would happen is your customer would leave and go to your competitor.
On a side note, In Google Analytics this is what is observed as your bounce rate.
Tip number 3—for making your Real Estate Investment website easy to use for motivated seller traffic! 🏡
This one is super simple. Make sure you have your landing page form submission redirect to a THANK YOU PAGE once a form has been completed.
It will be a huge time-saver down the road when figuring out tracking issues. Also, it allows you to connect with your customers one last time before they leave your website.
Take this opportunity to engage with your customer. Offer a time that you will be following up, suggest visiting your FAQ page, or just reiterate saying thank you.
Get Started!
Now that you have a few tips on how to make your real estate investment website easy to use go ahead and test all three tips out.
Make your website into a high-converting lead machine and take advantage of all the tips at your disposal!
Really lean into these suggestions and be patient. Having a goal in mind is great, but making a plan on how to get to that goal is what makes things actually happen to your bottom line.
Let me know if you have any questions—want to talk about favorite toppings on a pizza, or would like to get started with Google Ads management for real estate investors.
Please feel free to reach out directly! I’m always happy to answer any questions and figure out how inspirationPPC can help you grow your business!
