3 Tips For Locksmith Leads 🔑

Tip number one for more Locksmith leads 🔑

Tip number one for locksmith leads—make it easy for customers to get in contact with you.

Plain and simple, when your customers are looking for a locksmith, you are ultimately providing a service to them that they require at that very moment!

This is indeed a great opportunity for a locksmith business owner to advertise.

Google Ads allows you to get right in front of people who are looking for locksmiths at that very moment.

Let us think about this for a second…

An example of this would be creating an ad that allows customers to call you directly (Google Call Ads) or by visiting your website, in turn, allowing them to get in contact with you quickly (Google Expanded Text Ads)

Allow me to paint a picture for you.

Let’s say that your customer just locked themselves out of their car (problem) this person is in a rush, so they pull out their phone and search locksmith near me, the motivation and urgency is created!

Now, for the moment we have all been waiting for—during the search on their mobile device, they see your advertisement offering an immediate solution.

Something that not only aligns with their situation but provides a solution to them as well.

Example: Locked Out Of Your Car? We Can Help | Contact Us Today etc…

At that very moment, your advertisement just provided a (solution) to a problem.

So at this point, we have a (problem)—customers locked out of their car and we offered a (solution)—fast, reliable, and easy locksmith services.

Tip number two for more Locksmith leads 🔑

Tip number two for more locksmith leads—make your website frictionless and mobile-friendly.

Locksmith businesses should focus on making their website easy to access for customers and mobile responsive.

This means having a short form above the first fold with a call to action, a clickable mobile phone number, and a fast load time. This really is indispensable for increasing conversion.

This will help drive traffic to your website but also provides your customer’s solutions to their problems as mentioned before in tip number one.

Think about it like this, if you are waiting in line to pay for something and the line is out the door, you are more likely to leave and come back another day when things have calmed.

Motivated traffic acts in a similar fashion, if your website is not fast and responsive; trust that your potential customer will leave.

Pro-tip—Having insightful information on your website in the form of blogs and video offerings is another great way to build rapport with prospects.

Tip number three for more Locksmith leads 🔑

Tip number three for more locksmith leads—target specific geo-location and have your landing page reflect.

If you are a Locksmith in Texas that is great but drill down even further. What city or cities do you offer services in?

For example, if you primarily do work in a specific area or part of town and are now trying the break into a new area, you can target ads to show in that specific area.

Create new pages on your website that showcase that specific area and think about driving traffic with paid ads as well. Google Ads can provide a solution as it can create a steady stream of new customers versus referrals.

Pro-tip—Get even more granular and leverage being locally owned and operated as well.

This will not only grow your website but will simultaneously help to show Google that you are relevant and focused on a specific service.

This is important because Google rewards websites that deliver a solution to its customers.

Get Started!

Now that you have three tips for generating more locksmith leads go ahead and apply them!

Make your website into a lead machine and take advantage of all the locksmith lead tips at your disposal!

Have a goal in mind and make a plan on how to get to that goal.

Let me know if you have any questions—or would like to get started with professional locksmith PPC management. I’m always happy to answer any questions and figure out how inspirationPPC can help you grow your business!

3 Tips For Locksmith Leads 🔑